Search Engine Marketing
I'm Shafna K. K., Freelance Digital Marketer in Malappuram
Grow Online with Expert SEM Strategies
Search Engine Marketing (SEM) is a powerful digital strategy focused on increasing a website’s visibility in search engine results through paid advertising. It involves running targeted ads on platforms like Google and Bing to drive instant traffic, generate leads, and boost sales. As a freelance digital marketer in Malappuram, you can help businesses efficiently manage SEM campaigns by selecting the right keywords, creating compelling ads, and optimizing performance to ensure maximum return on investment. Your flexible and tailored approach makes you an ideal partner for businesses aiming to grow their online presence quickly and effectively.
Accelerate Growth Through Data-Driven SEM Strategies
What We Provide
1. Pay-Per-Click Advertising (PPC)
PPC, or Pay-Per-Click advertising, is an online marketing approach in which businesses are charged a fee whenever someone clicks on their ad. Instead of earning traffic organically, this method allows companies to purchase visits to their website through targeted ads. Platforms like Google Ads allow advertisers to bid on keywords relevant to their business.
Search Retargeting
Search retargeting focuses on serving ads to users who have previously searched for specific keywords but may not have visited your site. It leverages past search behaviour to attract potential customers who’ve shown interest in similar products or services, increasing the chances of conversion with a second point of contact.
Geotargeting Ads
Geotargeting allows advertisers to target and display ads to users based on where they are located geographically. Whether it’s targeting by city, zip code, or radius, this service ensures your ads reach people in areas where your business operates, making your campaigns more locally relevant and cost-effective.
Ad Copywriting & A/B Testing
Creating compelling ad copy is crucial in SEM. This service involves crafting persuasive messages and then using A/B testing to compare different versions of the ads. It helps determine which messaging resonates best with the target audience, thereby improving click-through rates and reducing ad spend wastage
Landing Page Optimization
A well-optimized landing page can significantly improve the performance of an SEM campaign. This service focuses on enhancing page elements such as headline, CTA, layout, and loading speed to increase user engagement and conversion rates once the user clicks through from the ad.
Keyword Research & Strategy
Keyword research is the foundation of any successful SEM campaign. This process entails discovering high-value keywords that your potential customers use when searching for your products or services. A strategic mix of broad, exact, and long-tail keywords ensures maximum visibility and relevance in paid search campaigns.
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